The enchantment of Parle-G Biscuit's taste is still on people's lips. That is why, for a long time, this homegrown biscuit brand has been the people's first choice. According to the Kantar India Annual Brand Footprint Report, biscuit brand Parle would be the most preferred brand among India's Fastest Growing Consumer Goods (FMCG) in 2021. Parle has led the way in this category for the past ten years.
Kantar India's research includes the most preferred FMCG brands in 2021 based on Consumer Reach Point (CRP). Customer purchases and frequency of purchases in a calendar year are used to calculate Consumer Reach Points. Kantar has been publishing the brand footprint ranking for the previous ten years.
Following Parle Biscuit are Amul, Britannia, Clinic Plus, and Tata Consumer Products. Parle retains first place for the tenth consecutive year, with a consumer reach point score of 6531. (million).
Parle has achieved a 14 percent increase in consumer reach points in 2021 as compared to 2020. During this period, Amul's CRP has increased by 9 percent, while Britannia's CRP has increased by 14 percent. Packaged food brand Haldiram has entered the top 25 of the CRP club and is at number 24.
There has been an improvement in the number of brands reporting an increase in consumer reach points. The brand footprint includes over 400 brands and food, home care, health, beauty, and dairy brands measuring 98 billion CRP in 2022.
Parle was started in the year 1929. Parle first started manufacturing biscuits under the name Parle-Gluco (Parle Glucose) in 1938. In the 1940s- 50s, the company introduced India's first salty biscuit 'Monaco'.
In the year 1974, Parle introduced Sweet-Salty Crackjack Biscuit. After 1980, the name of Parle Gluco Biscuit was shortened to Parle-G. Here 'G' meant glucose. The company launched Chocolate Melody in the year 1983 and Mango Bite, India's first Mango candy in 1986.