"Vibrant, yet mellow Pantone 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment," the brand says, adding: "Living Coral embodies our desire for playful expression."

Coral was a major trend on the Spring Summer 2019 runways perhaps unsurprisingly, given that this is a shade that lends itself so easily to breezy, effortless, summer style. It also has been a persistent beauty trend on the catwalks this year and with good reason, as it is a colour perfectly suited to wearing on the eyes, lips, and cheeks. From Delpozo and Chromat to Emporio Armani, orange-infused makeup shades have brought life to runway makeup looks over the past two seasons.

There is no doubt that the announcement of 'Living Coral' as the colour of the year will lead to a slew of corresponding beauty launches, but the great thing about this shade is that there are already plenty of options on the market. Recently, Kylie Jenner launched a hot coral shade of liquid lip colour dubbed 'Queen,' while makeup mogul Lisa Eldridge's new lipstick trio includes a fiery orange shade that evokes the optimism and playfulness touched upon by Pantone. Yves Saint Laurent's holiday beauty collection for this year features creamy blushes in coral and fuchsia shades, while MAC Cosmetics' collaboration with Puma earlier this year featured a bright coral red lipstick dubbed 'Lady Danger'.

The colour has a playful aspect, but, as Brandon Maxwell proved with his latest New York show, it can also be seriously glamorous. The designer offered up a fiery coral hue that was worked into tailored separates including knitwear, flared trousers and dramatic split blouses with floor-length trains, demonstrating how to sport coral with attitude.

Elsewhere, Elisabetta Franchi put a softer spin on the look by incorporating the shade into tulle skirts and coats with dipped hemlines, while Peter Pilotto modernized the trouser suit with a peachy, orange fabric that featured silver piping and a silk scarf as a blouse. Roksanda combined the shade with a peachy pink and a mustard yellow for an arresting paneled dress, while Prada debuted a bulky, oversized coral jacket in Milan.