Diwali was celebrated with enthusiasm and joy across the country, including in Delhi. People made extensive purchases for the festival, resulting in a significant boost in sales. The markets were crowded with shoppers.
Consumers prioritized buying Indian products, benefiting small traders such as potters, artists, and artisans during the festival. This year, there was a distinct trend in the market, with a strong push for "Vocal for Local" in response to Prime Minister Modi's call.
Shoppers purchased new clothes, sweets, firecrackers, idols of Lakshmi and Ganesh, home decor items, and clay lamps. There was high demand for handicrafts, gift items, footwear, makeup products, cosmetics, jewelry, and other household goods.
Praveen Khandelwal of the Confederation of All India Traders (CAIT) claimed that this year’s business reached record levels, reporting that ₹4.25 lakh crore in trade was conducted during Diwali.
According to estimates, the ₹4.25 lakh crore in business included approximately 13% from food and groceries, 9% from jewelry, 12% from clothing, 4% from dry fruits, sweets, and snacks, 3% from home decor, 6% from cosmetics, 8% from electronics and mobile devices, 3% from religious items, 3% from cookware and kitchen appliances, 2% from confectionery and bakery items, 8% from gift items, and 4% from furnishings and furniture.
Contributions also came from the automotive, hardware, and electrical sales sectors.
This year, the packaging industry also received a boost during Diwali celebrations across the country. CAIT National President B.C. Bhartia noted a significant increase in the sale of Indian products during Diwali.
People prioritized Indian goods this year, rejecting Chinese products. Traders are now hopeful for substantial business during the wedding season, which begins on November 12 with Dev Uthani Ekadashi.