After two years, leaving behind the fear of Corona, this time in the pink city of Jaipur, the sum of money is being rained on Dhanteras. The business of Jaipuri Jewellery, famous in the country and abroad, is expected to be around Rs 200 to 300 crores. Gold and silver jewellery in the market is attracting customers towards its shine. This time the demand for Kundan diamond-studded fusion jewellery and lightweight jewellery is more than traditional jewellery.
Instead of sari, lehenga in dress, now women and girls are seen in suits and western fit. In such a situation, lightweight gem-studded jewellery is being liked a lot. According to the collected information about the business from the customers and jewellers who came to buy. It was revealed that 30 per cent of the business had fallen last year compared to 2019 before the Corona epidemic, but this time 50 per cent more business is expected.
Saurabh Fagiwala, owner of Gold Palace Jewelers in Tripolia Bazar and Anil Sewani, owner of JM Jewelers in Johri Bazar said that the jewellery market is doing very well this Diwali. The market seems to be buzzing after two years of the Corona period. The reason for this is the upcoming wedding season. There are signs of increasing both gold and silver prices, hence the sale and booking of silver and gold is being done in advance on Dhanteras. Every man is trying to buy something according to his budget this time.
According to jeweller Saurabh, the customer is preferring to buy jewellery from a minimum of 10 thousand rupees to a maximum of 1 lakh and above. He expects the business to grow three times this time as compared to last year. According to Saurabh, this time the trend has also changed in the jewellery market. This time most of the customers are preferring to buy fusion jewellery of diamond, Kundan studded gold over traditional jewellery.
Nitin Fagiwala, the owner of Kiran Jewelers located in Chaura Rasta, says that for the last two years the common man was worried about Covid 19, but this year there is a boom in the market on Diwali. Customers are coming to shop. More orders are being received only on Dhanteras. Fagiwala says that after the implementation of the rules of Hallmark Jewellery across the country, the confidence of the customers has increased. People are getting excited to buy jewellery, but the effect of increased prices is also visible. Along with hallmarking, customers are getting more interested in buying lightweight jewellery. Like rings, earrings, tops and so on.
According to Kailash Mittal, President of Sarafa Traders Committee, Jaipur, the effect of reduction in corona cases has been seen on the jewellery business. There is an influx of money in the market now. There is a demand to buy silver utensils, coins, idols at the festival of Diwali. At the same time, the purchase of coins, chains, rings, tops, mangalsutras has also increased in gold. Last year the business was 30 per cent weaker than in 2019. This time the business will be expected to grow 50 per cent more than last year. Tourists are also good this time in Jaipur, which is benefiting the entire market.
