Award-winning Chicago-based car care brand Turtle Wax has announced its entry into India today. The brand has offered a full range of appearance products of four-wheeler and two-wheeler. This includes products of all types of surfaces, such as paintwork, wheels, tires, upholstery, and plastics.
A family-owned company with a strong position in Chicago, Turtle Wax is synonymous with innovation in car care and over the past 75 years has created products that change the way consumers maintain their cars. Turtle Wax's legacy goes back to 1944, when the company's founder, Ben Hirsch, discovered the world's first auto polish, the 'plaston', in his family bathtub. The plaston was renamed Turtle Wax in 1946. This prestigious brand was established and since then it has become a familiar name in more than 120 countries of the world.
Speaking on the entry into the Indian market, Turtle Wax Executive Chairman, Dennis John Healy, said, "Our entry into India is beginning a new chapter in our history. We are very excited to be here and provide our world-class products to the enthusiasts." India is the most vibrant and diversified automobile market in the world. It not only has immense business potential, but is also important for global trade channels. We want to invest in and adapt to the culture of the people of India and their car care. "We are confident that Turtle Wax will become one of the leading car care brands in India with the most innovative global products."
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