![Iconic Cricket legend, Sachin Tendulkar to encourage voter participation in the nation](http://media.assettype.com/sinceindependence%2F2023-08%2F8f002886-2703-4cc4-bb45-9b52da3b4c90%2F99727682.webp?w=480&auto=format%2Ccompress&fit=max)
According to the Election Commission, the MoU will be a 3-year agreement, which will mark a significant step towards utilizing the unparalleled impact of Sachin Tendulkar with the youth for increasing the voter turnout in the upcoming general elections, in 2024.
The election commission on Wednesday will be signing a memorandum of understanding with the international cricketing icon, Sachin Tendulkar, to spread voter awareness among the country's citizens.
As per the MoU, the Election Commission plans to get its endeavour to raise voter awareness and also educate the electorate, about the value of each vote in a vibrant democracy.
The ECI, with this partnership, aims to bridge the gap between the citizens, especially youth and urban populations, and the electoral process, thereby trying to address the challenges of urban and youth apathy, said ECI in a statement on Tuesday.
The election commission has partnered with renowned Indians from diverse fields. It designates them as national icons to leverage their popularity in promoting voter turnout for the elections in the country.
In the 2019, Lok Sabha polls, the commission designated stalwarts such as MS Dhoni, Mary Kom, and Aamir Khan as national icons, while last year the ECI signed an MoU with Bollywood actor Pankaj Tripathi to popularise the importance of elections in a healthy democracy.
While Sachin has multiple cricket records to his name, his performance as a Rajya Sabha nominated member from 2012 to 2018 has been criticized by many. He had a low attendance rate, showing up for only 8% of the days during his term.
During his six-year service, he did not engage in any legislative debates and only asked 22 questions. However, he did use his MPLADS funds well for multiple generous causes ranging from relief to adopting a village.