In the midst of the corona pandemic, Anushka Sharma and Virat Kohli were in top in the advertising space. Together they cover 26% ad with 16 brands. The unfortunate outbreak of Coronavirus has brought the world to a standstill. If we talk about India, business has also been affected. According to the Ministry of Statistics, the economy fell by 3.1% in the last 4 months. Similarly, the amount of advertising on TV has also fallen drastically. From April to June 2020, celebrity-endorsed advertising volume decreased by nearly 39%, much higher than in January-March 2020. This celebrity endorsement report was taken by TAM Adex in the period January to June 2020.
According to the first quarter report of 2020, celebrity endorsement was around 24% in January, February and March while 76% were non-celebrity endorsements. But everyone noticed that the second quarter of 2020 saw a 21% drop in celebrity ads in April, May and June and the rest are non-celebrity ads. According to the comparative graph, film actresses are preferred in celebrity advertisements. And now the celebrity ad considering personal care and hygiene in the ongoing pandemic tops the list.
Advertising tops the list with toilet soap advertising having a 12% share. As per TAM reports, Virat Kohli is the only celebrity to appear in 10 hours of commercials on all TV channels, followed by Akshay Kumar for 9 hours and Kareena Kapoor for 8 hours respectively.
Overall, Anushka and Virat Kohli tops this list as they share 26% advertising ad with 16 brands in their kitty. By the way, we can say that this is why they are called a power couple. Even in lockdown, Virat and Anushka has no match in making money.
